STYLE      30.10.23

Mafate Three 2: off the ground, onto a powerful run. Hoka sets the trail.

Visuals by: Genera

Hoka One One was founded in France in 2009, by Nicola Mermoud and Jean-Luc Diard. Their goal was to improve endurance race times by designing a shoe able to get downhill faster. In doing so, they invented a new running shoe structure.

We partnered with genera.live, a creative studio in Milan, to help you visualize the seamless experience Hoka can provide.

Their model, Mafate Three 2, was built to offer support and cushioning over any distance. The update introduced new technologies that facilitate smooth transitions through the gait cycle. Their 5mm Vibram Mega-Grip tread gets hold of even the trickiest surfaces.

Forge your own path and gear up on slamjam.com.

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.