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Asics
Acronym of the latin phrase Anima San in Corpore Sano (sound mind, sound body), Asics was founded in Kobe, Japan by Kihachiro Onitsuka in 1949. 70 years on the brand remains faithful to its founding mantra with a research-driven design process based in the 45 000 square foot Research Institute of Sports Science in Kobe, which has been the home of many of the brand’s most important technological breakthroughs. In the contemporary panorama of athletic footwear, Asics remains a unique purist, dedicated to offering consumers an authentically technical performance product.
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