Phaidon is the premier global publisher of the creative arts. It works with the world's most influential authors to produce innovative books on art, photography, design, architecture, fashion, food, and travel, and illustrated books for children. The company was founded in Vienna in 1923 by Dr Béla Horovitz and Ludwig Goldscheider. Horovitz named the company Phaidon ('ai' pronounced 'i' as in 'wise' - International Phonetic Alphabet) in reference to Phaedo, a Greek philosopher and pupil of Socrates, to acknowledge his love of classical culture. Horovitz created quality books at an affordable price while Goldscheider contributed elegant layouts and handsome production.