CULTURE       23.10.20

THE ARPABONG:
OBJECT AND SUBJECTS

Design / Concept: Verynice’N’Sleazy

Glass: Arbore Cataldo (S.N.C)

Harp: StealthArp

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Video

Directed by: Simone Rovellini

Camera Operator: Federico Busatto

Set Design: Alessandro Mensi

Set assistant: Vito Salamone

Music by: Panoram

Text written by: Costanza Candeloro

Actor: Leo Soncio

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Photo: Sara Scanderebech

Logo: Daniel Sansavini

Last 420 we asked artist Verynice’n’sleazy to conceive and elaborate a piece of content that could portrait the future of cannabis. Along with GEORGIA STUDIO, he imagined the digital version of the Arpabong. Now, the Arpabong is real.

Definition of the Object:

The Arpabong is a toy for the mind, a sound transmission instrument with special acoustic and material properties.
Its hybrid nature allows it to act as an intermediary between the world of alternative botanic and musical experimentation.
With its symbolism-free approach, the Arpabong identifies cultivation and consumption practices as a form of extension-liberalization of human and creative needs.

Subjects:
1. Musicology
2. Alternative Botanic/Cannabis
3. Micro and Macro Ecosystems
4. Nature
5. Outdoor Living
6. Evolve
7. Survive
8. Sustainability

The video shows the object itself immersed in its subjects. The rocks, the organic elements, the music instruments, the material frequencies, the rhythm, it aims to replicate the mental states you reach when you play the Arpabong.

Where to go from here now?

The Arpabong is a project by artist Verynice’N’Sleazy in collaboration with Slam Jam. www.arpabong.com / @arpabong

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.