New Era Slam Jam

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Celebrating both brands’ shared roots in niche underground subcultures, Slam Jam and New Era join forces to rethink New Era’s iconic 9TWENTY adjustable silhouette. On the front, an embroidered ‘A’ signifying ‘for all’ is featured in a dashed circle, a universal reference in mathematics that has been construed as a symbol for togetherness, adopted in multiple underground scenes worldwide.