Veilance was launched in 2009 by the world’s leading outdoors brand Arc'Teryx, with the explicit goal of bringing “the application of technical performance into urban apparel". Borrowing the latest technical innovations from Arc’teryx and recontextualizing them in an urban environment, the brand immediately won a cult following for its language of hardcore minimalist luxury applied to everyday classics such as the trench coats, overshirts and sportswear t-shirts. 

A leading exponent of a new wave of London designers, Bulgarian-born Kiko Kostadinov founded his brand in 2016, immediately creating waves with his powerfully committed, futuristic, design language and important collaborations with Asics, Camper and Mackintosh, amongst others. Kostadinov's wardrobe it's a complete journey in minimalism and contemporary uniforms, with great attention to detail and the entire fashion modernity. 

Established in 1994 by Edwin Faeh, Carhartt Work In Progress (WIP) combines authentic adaptations of the robust American archetypes while engaging with the subcultures that have embraced it. Meanwhile, with a growing network and a strong foundation, Carhartt WIP opened its first store in London in 1997 and began to engage with cultural spheres outside its own industry. This saw the brand launch its own skate team and music departments, while also supporting an array of artists and releasing various publications. Since 2010 Carhartt WIP has worked with a number of like-minded brands, including A.P.C., Converse, Fragment Design, Junya Watanabe Man, Nike and Vetements, as well as collaborating with music icons, such as Fela Kuti, Underground Resistance, and Vestax.

Rihachi Mizuno and his younger brother Rizo found MIZUNO Brothers Ltd. in Osaka. This was the start of a continuous journey to Reach Beyond. Rooted in the Japanese concept of the universal approach to sports with unlimited space and energy, the Runbird has helped to firmly establish the Mizuno brand as an industry leader.